- - "The Truck Driver's Mother"

Geelmuyden Kiese Oslo, Norway

3626

Это объявление является частью "ACT Responsible Collection"

Бренд: -
Страна: Norway

Рекламодатель: The Norwegian Labour Inspection Authority

Заголовок	The Truck Driver's Mother
Агентство	Geelmuyden Kiese
Кампания	The Truck Driver's Mother
Рекламодатель	The Norwegian Labour Inspection Authority
Бренд	-
Дата первой трансляции/Публикации	2016 / 11
Бизнес сектор	Информация и услуги правительства
Слоган	The truck driver's mother
История	NORWEGIAN CAMPAIGN USES A REAL TRUCK DRIVER AND HIS MUM TO DELIVER IMPORTANT ROAD SAFETY MESSAGE Norwegian authorities and the road haulage sector have been trying to communicate with foreign drivers entering Norway for years, with no success. So in a final attempt to create awareness of the specific regulations and challenging driving conditions, the Norwegian Labour Inspection Authority and social partners went to the one person that the driver couldn’t ignore – the mother. In a new campaign from Oslo-based agency Geelmuyden Kiese for the Norwegian Labour Inspection Authority - the governing body the supervises the implementation of healthy work practices - and the social partners, we follow a Polish truck driver who's mother joins him as he makes the long distance journey through Norway.
философия	Norwegian authorities have for years been trying to communicate with foreign truck drivers about specific regulations and driving conditions in Norway. But the drivers haven't been listening. So what do you do then? You get the help of the one person they can't ignore: Mum.
Проблема	Every 24 hours, 3,000 lorries cross the border into Norway, where one out of three lorry drivers are foreign. Foreign lorry drivers are not used to Norway’s challenging driving conditions, and are consequently three times more likely to be involved in a road traffic accident. Many of these drivers are also underpaid because they are not aware of their rights as employees.
Результат	The result became the film «The Truck Driver’s Mother», where a real Polish truck driver, Lukasz Gorzynik, took his mother, Anna Gorzynik, on a driving assignement out of the ordinary.
Тип медиа	Веб-фильм
Длина	264 seconds
Рынок	Bahamas, Haiti, Hungary, Lithuania, Poland, Romania, Germany, Bulgaria
Больше информации	motherpresents.org
Направление творчества/искусства	Trygve Andreas Tønnessen
Направление творчества/искусства	Morten Borgestad
Направление творчества/искусства	Sarah Willoch
Менеджер проекта	Celine Gran
Директор рабочей группы клиента	Geir Ove Harnes
Film production	Bacon
Директор	Tarik Saleh
Продюсер	Magne Lyngner
Продюсер	Ola Narum Berg