Заголовок | National Library Day (Video) |
Агентство | Venables Bell + Partners |
Кампания | National Library Day |
Рекламодатель | Social Capital Hedosophia Holdings Corps II |
Бренд | Opendoor |
Дата первой трансляции/Публикации | 2023 / 4 |
Бизнес сектор | Недвижимость |
История | Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The second sign, launching on April 6th, celebrates National Library Day. Inspired by the Little Free Library movement, the Opendoor Library is full of acclaimed children's books that aim to support kids through the moving process and help them to embrace the opportunities that come with it. This sign also shows support for local libraries, a vital component of thriving communities in America. |
Тип медиа | Digital |
Длина | |
VP of Marketing | David Corns |
Основатель | Paul Venables |
Председатель | Paul Venables |
Главный креативный директор | Will McGinness |
Креативный директор группы | Matt Keats |
Креативный директор группы | Matt Miller |
Арт-директор | Kim McDonald |
Head of Integrated Production | Hilary Coate |
Художественный продюсер | Michelle Wells |
Отдел искусств | Stephen Cross |
Отдел искусств | Colorbar / Laser Custom Design. |
Senior Director | Allie Cote |
Head of Content | Lauren West |
Marketing Lead | Tirza DiOro |
Продюсер | Ben Evangelista |
Director of Brand Management | Justin Pitcher |
Копирайтер | Cameron Hamlet |
Копирайтер | Annie Russo |
Директор группы бренда | Mackenzie John |
Videographer | Ian Albert |
Редактор | Michael Wolfe |