National Accident Helpline - "Ben "

The Corner

The Corner London, United Kingdom

8260

Это объявление является частью "ACT Responsible Collection"

Бренд: National Accident Helpline
Страна: United Kingdom

Рекламодатель: National Accident Helpline

Заголовок	Ben
Агентство	The Corner
Кампания	When it’s wrong, make it right.
Рекламодатель	National Accident Helpline
Бренд	National Accident Helpline
Дата первой трансляции/Публикации	2017 / 6
Бизнес сектор	Общественная безопасность, здоровье и гигиена
История	June 12th: Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.
Тип медиа	Телевидение
Длина	30 seconds
Продакшн Студия	Rogue Films
Client Director	Sue Carey
Креативный директор	Tom Ewart
Продюсер	Maddy Easton
Стратег	Ollie Gilmore
Служба учетной записи	Lizzie Clayton
Продюсер	Kristie Girvan
Директор	Tom Barbor-Might
Креативная команда	Jack Denyer
Креативная команда	Niall Kerry
Client Director	Debbie Britton
Звукорежиссер	Alex Wilson-Thame
Звукорежиссер	Lawrence Kendrick
Звукорежиссер	Graeme Elston
Художник по видеоэффектам	Mark Holman-Harris