| Заголовок | Unforgettables |
| Brief | Because young people love movies and TV shows - but since these films and series almost never show condoms being used - we decided to create 20 new clips that fit perfectly into some of the most iconic and unforgettables sex scenes.To get our audience to engage with these scenes, we created an online game launched on a tailor-made digital platform.We shot 20 new scenes that fit perfectly into some of the most iconic and unforgettable sex scenes. 20 new scenes that all show condoms being used, as if they had been in these films and TV series all along. We had to individually calibrate the sound, rhythm, composition and color grading of each scene, in order to adhere to the exact specificities of their original scenes. |
| Агентство |
THE GOOD COMPANY
|
| Кампания |
Unforgettables : Les Scènes De Sexe À Ne Jamais Oublier
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| Рекламодатель |
Sidaction
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| Бренд |
Sidaction
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | 66% of young people admit that they don’t systematically use protection. Even worse? They think HIV is a thing of the past.Sidaction - France’s most established HIV/ AIDS organization - needed to take action.The main challenge was to get the audience’s attention, in a meaningful way, and to have them using protection against a disease they tend to ignore.We shot 20 new scenes that fit perfectly into some of the most iconic and unforgettable sex scenes. 20 new scenes that all show condoms being used, as if they had been in these films and TV series all along. We had to individually calibrate the sound, rhythm, composition and color grading of each scene, in order to adhere to the exact specificities of their original scenes.We also used some of these iconic scenes to advertise our work on social media. |
| Тип медиа |
Digital
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| Продакшн Студия |
The Gang Films
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| Телепродюсер агентства |
Barbara vaira
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| Продюсер |
Jean Villiers
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| Исполнительный креативный директор |
Hadi Hassan-Helou
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| Арт-директор |
Eva Huguet
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| Оператор-постановщик |
Olivier Guerbois
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| Креативный директор |
Fabien Gailleul
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| Директор |
Grimblat Dimitri
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| Исполнительный креативный директор |
Philippe Pioli-Lesesvre
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| Оператор-постановщик |
Edwin Broyer
|
| Копирайтер |
Joelle Elhajj
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| Управляющий производством |
Etienne Druilhe
|
| Помощник производства |
Maude Demetrau Préveaux
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| Редактор |
Stéphanie Pélissier
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| Color Grade Artist |
Baptiste Vieillard
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| Производство аудиофонограмм |
OCTOPUS PRODUCTIONS
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| Color Grade Company |
Everest Studio
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| Digital Strategic Planner |
Nina KUROSE
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| Digital Strategic Planner |
Lisa GACHE
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| President/CEO |
Luc Wise
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| VP Account Director |
Julien Quidor Dit Pasquet
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| Lead Project Manager |
Lisa Buisson
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