Campari - "Campari Creates (Film Case)"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgium

9598

Бренд: Campari
Страна: Belgium

Рекламодатель: Campari

Заголовок	Campari Creates (Film Case)
Агентство	FamousGrey
Кампания	Campari Creates
Рекламодатель	Campari
Бренд	Campari
Дата первой трансляции/Публикации	2019 / 11
Бизнес сектор	Крепкие напитки, крепленые вина
История	Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment.
философия	At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result. It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony.
Тип медиа	Дизайн продукции / Разработка
Длина	121 seconds
Больше информации	www.camparicreates.be
Менеджер по рекламе	Tihana Rapic
Менеджер по рекламе	Damien Laloux
Креативный директор	Peter Ampe
Креативная команда	Jochem Van Schip
Креативная команда	Matthias Wentink
Креативная команда	Aldjia Bessalah
Дизайнер	Aldjia Bessalah
Дизайнер	Matthias Wentink
Дизайнер	Anouk Kimplaire
Дизайнер	Anne-Sophie Tonnelier
Креативный директор цифрового формата	Tom Galle
Директор по обслуживанию клиентов	Catherine De Block
Специалист по работе с заказчиками	Caroline Ropsy
Специалист по работе с заказчиками	Olivia Naudts
Strategic Director	Jonathan Detavernier
Director Connection Planning	Floris Adriaenssens
Менеджер проекта в цифровом формате	Florian Hoffreumon
Директор по взаимодействию	Maarten Breda
Веб-дизайнер	Sacha Lempereur
Разработчик	Arno van Biesen
Production Director	Emily Rammant
Продюсер	Marlies Neudt
Продюсер	Charlotte Bodson
Продюсер печати	Marja Donkers
Продюсер печати	Christ Lannoy
PR-менеджер	Kathy Van Looy
PR-менеджер	Justine Parys
PR-менеджер	Evy Vanderwaeven
Художник	Sanne De Wilde
Художник	Athos Burez
Продакшн Студия	Bounce Rocks
Директор	Burp
Послепроизводственный этап	Moxy
Послепроизводственный этап	FamousGrey Productions