| Заголовок | The Elephant (french) |
| Агентство | Nurun Paris |
| Кампания | #2CTROP |
| Рекламодатель | WWF |
| Бренд | Climat |
| Posted | Ноябрь 2015 |
| Бизнес сектор | Окружающая среда и вопросы экологии |
| История | Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters. |
| Тип медиа | Печать |
| Креативный директор | Elie Trotignon |
| Арт-директор | Matthieu Droulez |
| Арт-директор | Stéphane Blin |
| Администратор планирования | Olivier Bailloux |
| Исполнительный директор интегрированного производства | Pierre Bernet |
| Помощник ТВ производства | Patrick Pauwels |
| Телепродюсер агентства | Aurélie Fournet |
| Телепродюсер агентства | Sophie Bouyer |
| Продюсер | Leyla Kaddoura |
Больше работы
СМОТРЕТЬ ВСЕA l’Institut du Cerveau, il n’y a pas que les chercheurs qui font avancer la recherche
- БРЕНД:
- ICM (Institut du cerveau et de la Moelle épinière)
- АГЕНТСТВО:
- Publicis Conseil
A l’Institut du Cerveau, il n’y a pas que les chercheurs qui font avancer la recherche
- БРЕНД:
- ICM (Institut du cerveau et de la Moelle épinière)
- АГЕНТСТВО:
- Publicis Conseil
Option Gaz vert +
- БРЕНД:
- Engie
- АГЕНТСТВО:
- Publicis Conseil
Option Elec Vert +
- БРЕНД:
- Engie
- АГЕНТСТВО:
- Publicis Conseil
Act with Engie 4
- БРЕНД:
- Engie
- АГЕНТСТВО:
- Publicis Conseil
Act with Engie 3
- БРЕНД:
- Engie
- АГЕНТСТВО:
- Publicis Conseil
Act with Engie 2
- БРЕНД:
- Engie
- АГЕНТСТВО:
- Publicis Conseil
Act with Engie 1
- БРЕНД:
- Engie
- АГЕНТСТВО:
- Publicis Conseil
Act with Engie
- БРЕНД:
- Engie
- АГЕНТСТВО:
- Publicis Conseil