SYNC25 - "SYNC25"

adam&eveDDB

adam&eveDDB London, United Kingdom

5057

Это объявление является частью "ACT Responsible Collection"

Бренд: SYNC25
Страна: United Kingdom

Рекламодатель: The Valuable 500

Заголовок	SYNC25
Агентство	adam&eveDDB
Кампания	SYNC25
Рекламодатель	The Valuable 500
Бренд	SYNC25
Дата первой трансляции/Публикации	2024 / 1
Бизнес сектор	Выставки, события и фестивали
философия	A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, begins today. Created by adam&eveDDB, and directed by Dan DiFelice in partnership with Biscuit Filmworks, the launch film aims to inspire and encourage the business community to accelerate their work to end disability exclusion and hold themselves accountable ahead of the SYNC25 accountability summit to be held in Tokyo on 3rd December 2025. Taking inspiration from a murmuration, the awe-inspiring phenomenon in which very large groups of birds, fishes or insects move and change direction together, the film depicts a group of swimmers with and without disability, all collaborating to form a synchronised display, a metaphorical illustration of the power of Synchronised Collective Action and how beautiful things happen when we come together. The film has been produced in the following versions and formats to ensure accessibility to different audiences. The agency was briefed on the campaign by the Valuable 500, a charitable, global organisation of 500 partners and companies working together to end disability exclusion. In order to make radical changes to the lives of those 1.3 billion people living with a disability, at SYNC25, CEOs of these 528 businesses will unite to learn from failures, build on successes and set the stage for the work to be done as they strive towards achieving real, transformative change through true Synchronised Collective Action. The launch film, which goes live on the Valuable 500 social channels today, supports the recent publication of their white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion.
Тип медиа	Социальные медиа
Длина	90 seconds
Звуковая дорожка	Synchronised
Продакшн Студия	Biscuit Filmworks UK
Редакционная компания	Trim Editing
Менеджер по рекламе	Caroline Casey
Менеджер по рекламе	Katy Talikowska
Менеджер по рекламе	Rachel Dymond
Исполнительный креативный директор	Ant Nelson
Исполнительный креативный директор	Mike Sutherland
Креативный директор	Darren Beresford
Креативный директор	Richard Gayton
Продюсер агентства	Nikki Cramphorn
Assistant Producer	Holly Wormleighton
Коммерческий директор	Adam Patel
Директор рабочей группы клиента	Miti Shah
Planning Director	Roisin Mulroney
Senior Planner	Catherine Willoughby
Менеджер проекта	Amy Waldman
Дизайнер	Scott Silvey
Директор	Dan DiFelice
Продюсер	Adam Oyejobi
Managing Director/ Executive Producer	Rupert Reynolds-Maclean
Руководитель производства	Emily Atterton
Помощник директора	James Murray
Оператор-постановщик	Harry Wheeler
Художник-постановщик	James Early
Костюмы / Стилист	Wiz Francis
Hair and Makeup	Phoebe Llewellyn
Choreography	Supple Nam
Synchronised Swimming Coach	Adele Carlsen
Редактор	Steve Shaw
Редакционный продюсер	Polly Kemp
Редакционный продюсер	Charlie Dalton
Послепроизводственный этап	Selected Works
Executive Post Producer	Alex Fitzgerald
Продюсер пост-производства	Libby Gandhi
Post Creative Director	Francois Roisin
Руководитель 2D	Theajo Dharan
2D Художник	Mahesh Chandrasekaran
2D Художник	Richard Roberts
2D Художник	Valeria Scalamandre
Online Artist	Dave Wishart
Колорист	Mikey Rossiter
Аудио послепроизводственный этап	String & Tins
Звукорежиссер	Adam Smyth
Звукорежиссер	Laura-Leigh Smith
Композитор	Luke Atencio