The Chrysalis Initiative - "Inequality You Can’t Ignore"

EVERSANA INTOUCH

EVERSANA INTOUCH Overland Park, United States

Премии

5783

Это объявление является частью "ACT Responsible Collection"

Бренд: The Chrysalis Initiative
Страна: United States

Рекламодатель: The Chrysalis Initiative

Заголовок	Inequality You Can’t Ignore
Агентство	EVERSANA INTOUCH
Кампания	Inequality You Can’t Ignore
Рекламодатель	The Chrysalis Initiative
Бренд	The Chrysalis Initiative
Posted	Апрель 2023
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	In the US, Black women are 42% more likely to die from breast cancer than white women – even when income and access to care are the same. In a systemically biased healthcare system, Black women are often dismissed and treated with prejudices that keep them from receiving an equitable standard of care.
философия	The campaign features three women who were negatively affected by discrimination in their breast cancer care. The simple-yet-powerful photography depicts the women with the inequality symbol painted boldly across their breasts in white – highlighting the disparity in outcomes between white women and Black women. Scanning a QR code on the poster activates an AR experience with hard-hitting, astounding facts on the biases Black women face, and then takes users to a microsite where they can learn even more, sign up for Unconscious Bias training, and obtain important resources. https://thechrysalisinitiative.org/inequalityyoucantignore/#stats_section
Проблема	The Chrysalis Initiative is a nonprofit that exists to disrupt disparities in breast cancer care. After partnering with marketing agency EVERSANA INTOUCH last year to launch “Erase the Line” – the award-winning campaign that included the first-ever app created specifically for women of color facing bias and racism in breast cancer care – the organization is now turning its attention to hospitals in an effort to get medical providers to confront this reality.
Результат	The campaign features three women who were negatively affected by discrimination in their breast cancer care. The simple-yet-powerful photography depicts the women with the inequality symbol painted boldly across their breasts in white – highlighting the disparity in outcomes between white women and Black women. Scanning a QR code on the poster activates an AR experience with hard-hitting, astounding facts on the biases Black women face, and then takes users to a microsite where they can learn even more, sign up for Unconscious Bias training, and obtain important resources.
Тип медиа	Веб-фильм
Длина	253 seconds
Исполнительный креативный директор	Nicholas Capanear
Главный креативный директор	Susan Perlbachs
Креативный директор	Diana Krulik-Bentzen
Дизайнер	Christine Bringuez
Medical Strategy	Luke Nunnelly
Директор рабочей группы клиента	Jackie Budd
Менеджер проекта	Jonah Grotz
Продюсер	Tracy Moore
Иллюстратор	Luciano Cian
Фотограф	Yachin Parham
MUA	Jaleesa Jaikaran
Hairstylist	Ikeyia Powell
Body Painting	Agata Helena
DP	Ciara Ingram
Продакшн Студия	Dalmatian Cow
Film Director and Editor	Jean-Paulo Lasmar
Cinematographer	Bryan Rubén Mendoza
Музыка	Ritmika Audio Arts
Композитор	Henrique Tanji
AR PRODUCTION COMPANY	Wildlife
Producer	Christina Jobe
GCD	Ivan Blotta
GCD	Billy Custer
ACD	Bryan Perley
GCD	Ron Larson
Group Experience Director	BINH TRAN
Медиа директор	Amy Ogden
Director Creative Technology	Craig Johnston
Исполнительный продюсер	Tracy Moore
Послепроизводственный этап	André Magri
Редактор	Fernando Oliveira
Color Grading	Daniel Mendes
VFX	Marcus Mantovanelli
VFX	Diego Roque
Графики движения	Eduardo Ferreira