| Заголовок | Ballantine's Space Glass |
| Агентство | Havas London |
| Кампания | Balantine's Space Glass |
| Рекламодатель | Ballantine's |
| Бренд | Ballantine's Whiskey |
| Дата первой трансляции/Публикации | 2015 |
| Бизнес сектор | Напитки |
| Слоган | Inspiring a new range of drinkers for Ballantine’s |
| История | Ballantine’s is the #2 scotch whisky in the world, with ambitions to secure a top 5 position within the premium spirits category. We’re charged with finding new and innovative ways to inspire new audiences to try, experience and love the brand. “New kinds of thinkers and different ages of drinkers” is how we sum it up. |
| философия | Working closely with The Open Space Agency, we developed the first ever Space Glass - a glass that enables you to drink Ballantine’s in microgravity. It works using surface tension, which pulls the whisky down to the base of the glass and then up through the helix capillary to the mouth piece. |
| Результат | The most successful digital campaign to date for Ballantine’s 11 million film views in the first week Global press coverage from The New York Times to Playboy Editorial publication on The Space Glass Project generating 100+ pieces of coverage worldwide |
| Тип медиа | Digital |
| Длина | |
| Креативный директор | Andy Sandoz |
| Креативная команда | Nick Wavish |
| Продюсер Продакшн Студии | Tom Hoad |
| Главный редактор | Nigel Brown |
| Редактор | Ben Moss |
| Главный исполнительный директор (CEO) | Paddy Griffith |
| Коммерческий директор | Elisabet Jonsdottir |
| Директор рабочей группы клиента | Ben Tolfree |