46664/Coca-Cola - "Share a Coke 1,000 Name Celebration"

Fitzco

Fitzco Atlanta, United States

Премии

22929

Бренд: 46664/Coca-Cola
Страна: United States

Рекламодатель: Coca-Cola Company

Заголовок	Share a Coke 1,000 Name Celebration
Агентство	Fitzco
Кампания	Share a Coke 1,000 Name Celebration
Рекламодатель	Coca-Cola Company
Бренд	46664/Coca-Cola
Дата первой трансляции/Публикации	2017
Бизнес сектор	Безалкогольные напитки, тоники
История	Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you.
Тип медиа	Digital
Длина	115 seconds
Рекламное Агентство	McCann Worldgroup
Production Company	ScoreAScore
Креативный директор	Bowen Mendelson
Креативный директор	Mike Groenewald
Арт-директор	Robert Hajek
Главный креативный директор	Noel Cottrell
Исполнительный креативный директор	Mitch Bennett
Global Executive Creative Director	John Mescall
Арт-директор	Sherman Winfiled
Копирайтер	James Beikmohamadi
Продюсер Продакшн Студии	David Berngartt
Director of Emerging Content	Mike McGarry
Директор рабочей группы клиента	Courtney Saul
Директор рабочей группы клиента	Joy Rowland Brown
Специалист по работе с заказчиками	Sophie Wolf
Директор по стратегии	David Matathia
Songwriter	Sherman Winfield
Songwriter	James Beikmohamadi
Songwriter	Will Benham
Songwriter	Seth McWhorter
Songwriter	Erin Fillingim
Songwriter	Katie Mellor
Songwriter	Andrew Wernette
Songwriter	Max Schein
Songwriter	Matt Shoemake
Songwriter	Robert Hajek
Songwriter	Knowlton Bourne
Songwriter	Brittany Johnson
Songwriter	Troy Harris
Songwriter	David Berngartt
Songwriter	Courtney Saul
Songwriter	Bowen Mendelson
Songwriter	Mike Groenewald
Songwriter	Mitch Bennett
Songwriter	Wes Whitener
Ассоциированный креативный директор	James Beikmohamadi
Head of Integrated Production	Christine Sigety
Associate Director, Social Strategy	Katy Tenerovich
Director, Creative Services	Cris Tally
Менеджер проекта	Troy Harris
Broadcast Talent & Traffic Manager	Lisa Holloway
Digital Creative Services Manager	Brian Wallace
Вклад агентства	Casanova McCann
Music Prod Company	Score A Score
Веб-разработчик	FortyFour
VP/Creative Director, songwriter	Alejandro Ortiz
Sr. Copywriter, songwriter	Marta Matias
Sr. Art Director, songwriter	Gabriel Sanchez
Group Account Director	Carla Noriega
Руководитель группы по связям с рекламодателями	Anjelica Caraballo