| Заголовок | LSTea |
| Агентство | Accenture Song (formerly Kolle Rebbe) |
| Кампания | LSTea |
| Рекламодатель | Hälssen & Lyon |
| Бренд | Hälssen & Lyon |
| Дата первой трансляции/Публикации | 2015 |
| Бизнес сектор | Кофе, чай, шоколадные напитки, напитки для завтрака |
| Результат | Fueled by the desire to demonstrate Hälsson & Lyon’s innovative approach to tea making, this traditional tea company decided to use the appeal of the forbidden to entice select business partners. They developed a very special, very colourful mailing: LSTea. Drawing on the iconic image of its hallucinogenic namesake, stimulating black tea and invigorating substances such as guarana were finely pressed into thin sheets and lovingly adorned with brightly coloured, psychedelic, hand-drawn artwork by six artists from around the world who had been given complete creative freedom. They were only required to use tea as inspiration and fit in the illustrations the title LSTea. Business clients and partners were duly impressed by the innovative design of the product, as it demonstrated the company’s creative thinking. Design-oriented bloggers also discovered the limited edition trip in a cup, introducing a new, young target group to Hälsson and Lyon. |
| Тип медиа | Печать |
| Специалист по работе с заказчиками | Isabell Wust |
| Исполнительный креативный директор | Sascha Hanke |
| Креативный директор группы | Heiko Schmidt |
| Копирайтер | Susanne Härtwig |
| Арт-директор | Moritz Hake |
| Продакшн Студия | Die Schokoladen |
| Продакшн Студия | AMOS |
| Продакшн Студия | Buchbinderei Zwang |
| Иллюстратор | Drew Millard |
| Иллюстратор | Andrew Archer |
| Иллюстратор | Adam Pobiak |
| Иллюстратор | Mathis Rebowski |
| Иллюстратор | Eugenia Loli |
| Иллюстратор | Tyler Spangler |
| Фотограф | Dirk Weyer |
| Управляющий производством | Martin Luhe |
| Print Company | RTS Scholz |
| Art Buying | Katrin Grun |
Больше работы
СМОТРЕТЬ ВСЕBig Since 1973
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- Scholz & Friends Hamburg GmbH