| Заголовок | Money makes money 1 |
| Агентство | Dude |
| Кампания | Money Makes Money |
| Рекламодатель | Communities for Development |
| Бренд | Communities for Development |
| Posted | Май 2021 |
| Продукт | Communities For Development |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | It’s common knowledge all around the world that “money makes money”: the rich are getting richer while others not. That's why people from Bulambuli, a small rural community in Eastern Uganda, who needed urgent investments, decided to hijack this well known truth by pretending to be filthy rich – and portraying it in a Kanye-level rap music video, done as a 100% Ugandan production.We ditched the traditional charity “sadvertising”, and went all in with humor. The music video was directed and produced by Wakaliwood Studios, the B-Movie Uganda based film studio. The original song was created by Ugandan rap artists: Mc Yallah, Big Ben and Jora Mc.We also created remixes with artists from all around the world, bespoke short social media videos which we tweeted to successful entrepreneurs from around the world, an online store selling ‘authentic’ 100% fake video props to boost donations and additional content pieces. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Продакшн Студия | Wakaliwood |
| PR-агентство | Third City |
| Partner/Chief Creative Officer | Livio Basoli |
| Partner/Chief Creative Officer | Lorenzo Picchiotti |
| Исполнительный креативный директор | Curro Piqueras |
| Senior Art Director | Alessio Salatino |
| Арт-директор | Giulio Pierrottet |
| Копирайтер | Nicholas Kugge |
| Менеджер проекта | Carlotta Tamassia |
| Специалист по работе с заказчиками | Dimitris Dimitriou |
| Продюсер | Andrea Italia |
| Руководитель пост-производства | Seba Morando |
| Редактор | Federica Ruggeri |
| Motion Designer | Dario Lipani |
| Директор | Isaac Nabwana |
| Production Director | Harriet Nakasujja |
| Музыкальный руководитель | Bana Mutibwa |
| Певец / песенник | MC Yallah |
| Певец / песенник | Jora MC |
| Певец / песенник | Byg Ben Sukuya |
| Продюсер | Baru Beatz |
| Смешивание | Daniele Carmosino |
| Фотограф | Jonay P. Matos |
| PR Associate Director | Lauren Westmore |
| PR Account Director | Emily Goodbrand Dillon |
| PR Account Executive | Lucy Wagstaffe |
| Trade PR Director | Zoe Brooks |