Creative Excellence Manager McCann CEE & Nordic Countries
at
McCann Erickson Romania, Bucharest
Bucharest, Romania
| Заголовок | Fingerprints_woman |
| Агентство | McCann Prague |
| Кампания | Fingerprints Portraits |
| Рекламодатель | Mastercard Europe |
| Бренд | Mastercard |
| Дата первой трансляции/Публикации | 2019 / 4 |
| Бизнес сектор | Кредитные карты |
| Слоган | Mastercard ID Check. Now you can use both Touch ID and Face ID for more security. |
| История | Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments. And by connecting the two most sophisticated ones - fingerprint and face recognition – we’ve created a series of portraits using only fingerprints. Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter. We invited a renowned artist - Jan Petrov - to paint the portraits using only fingerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference. The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment. |
| Тип медиа | Плакат |
| President Creative Europe, Global ECD | Adrian Botan |
| Главный креативный директор | Razvan Capanescu |
| Исполнительный креативный директор | Roy Cohen |
| Senior Creative | Juan Ignacio Peirano |
| Senior Creative | Hetu Negri |
| Creative Excellence Manager Europe | Carmen Bistrian |
| PR & Communications | Alice Reindlová |
| Креативный директор группы | Klara Palmer |
| Продюсер агентства | Antonin Milata |
| DTP | Robert Benjamin Mulderer |
| Арт-директор | Ondřej Kroupa |
| Арт-директор | Otakar Čihák |
| Копирайтер | Adam Roučka |
| Маляр | Jan Petrov |
| Senior Account Manager | Ruta Buciunaite |
| Директор рабочей группы клиента | Radka Bušová |
| Специалист по работе с заказчиками | Monika Semerádová |
| Продюсер агентства | Kamila Tehranian |
| Movie Director | Ondřej Urbanec |
Больше работы
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Opt-Ink - Medical tutorial
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- АГЕНТСТВО:
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Opt-Ink - Board
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- АГЕНТСТВО:
- McCann Worldgroup Germany
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The Thomy Saurk
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