Creative Excellence Manager McCann CEE & Nordic Countries at McCann Erickson Romania, Bucharest

Bucharest, Romania

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Sprite - "Will of the Cat"

McCann Prague

McCann Prague Praha, Czech Republic

Премии

5361

Бренд: Sprite
Страна: Czech Republic

Рекламодатель: Coca-Cola Company

Заголовок	Will of the Cat
Агентство	McCann Prague
Кампания	Mental Martial Arts
Рекламодатель	Coca-Cola Company
Бренд	Sprite
Дата первой трансляции/Публикации	2019
Бизнес сектор	Безалкогольные напитки, тоники
История	Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily.We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying.So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.The character, this special martial art master, who gives the advice is an old, eccentric and slightly strange Japanese man. The dialogue is written to make him come across as kind and caring, but also unpredictable and quirky-funny enough to make the ads engaging.
философия	Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily. We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying. So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.
Тип медиа	Радио
Длина	78 seconds
Рынок	United Kingdom
Исполнительный креативный директор	Razvan Capanescu
Креативный директор	Filip Kukla
Копирайтер	Filip Kukla
Копирайтер	Aleš Brichta
Копирайтер	Tereza Hendry
Копирайтер	Razvan Capanescu
Копирайтер	Joe Ivory
Копирайтер	Jamie Buckingham
Директор рабочей группы клиента	Martin Petrásek
Медиа директор	Jan Suda
Продюсер агентства	Jitka Baldwin
Специалист по работе с заказчиками	Patrik Rymes
Звукозаписывающая студия	Sype Studios
Региональный креативный директор	Catalin Dobre
Creative Excellence Manager	Carmen Bistrian
PR Communications Manager	Alice Reindlová