| Заголовок | The Next Rembrandt |
| Агентство | J. Walter Thompson Amsterdam |
| Кампания | The Next Rembrandt |
| Рекламодатель | ING Group |
| Бренд | ING Bank |
| Дата первой трансляции/Публикации | 2016 / 4 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | One of the most fascinating advertising projects of recent years, The Next Rembrandt was designed to draw attention to the bank ING’s support for the arts. The result was the creation of a “new” Rembrandt painting thanks to a combination of artificial intelligence and 3D printing. Over 160,000 fragments from Rembrandt’s 346 paintings were fed into the computer, while facial recognition software was used to interpret the artist’s style. The final painting looked eerily convincing. Online, people could dive deeper into the creation process, while a video sparked a conversation about data and art. |
| Тип медиа | Digital |
| Длина | |
| Больше информации | www.nextrembrandt.com |
| Продакшн Студия | New Amsterdam Film Company |
| ECD / Concept | Bas Korsten |
| Концепция | Robert Nelk |
| Концепция | Mark Peeters |
| Creative ARt | Güney Soykan |
| Копирайтер | Bas Korsten |
| Копирайтер | Kasia Haupt Canning |
| Технический руководитель | Emanuel Flores |
| Дизайнер | Vinesh Gayadin |
| Директор цифрового формата | Jesse Houweling |
| Стратег | Agustín Soriano |
| Разработчик | Morris Franken |
| Разработчик | Ben Haanstra |
| 3D художник | Andre Ferwerda |
| Редактор | Tim Arnold |
| PR-менеджер | Jessica Hartley |
| Бренд-менеджер | Elisah Boektje |
| Screen Producer | Frederique van der Hoeven |
| Screen Producer | Mariska Fransen |
| Продюсер печати | Chariva Geurts |
| Animations | Kreukvrij |
| Special Advisor | Jeroen van der Most |
| Директор | Juliette Stevens |
| Исполнительный продюсер | Sander Verdonk |
| DIRECTOR SMALL AND MIDMARKET BUSINESS | Ron Augustus |
| MICROSOFT AZURE LEAD | Erik-Jan van Vuuren |
| PRODUCT MARKETING MANAGER | Niels Lohuis |
| CORPORATE COMMUNCIATION MANAGER | Yvette Lansbergen |
| Marcom Manager | Eva de Vries |
| Solution Architect | Ruben Pool |
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