Заголовок | Taste of Tohoku |
Агентство | Doing |
Кампания | Taste of Tohoku |
Рекламодатель | The Reconstruction Agency |
Бренд | The Reconstruction Agency of Japanese Government |
Дата первой трансляции/Публикации | 2015 / 11 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
История | Tohoku, in 2010, suffered huge tragedies: an earthquake, a tsunami and the nuclear accident at Fukushima Nuclear Power Plant. Four years later authorities certify that Tohoku’s rice is safe. However, many people are still scared. The Japanese Government decides to regain the trust of the world. The answer is "Taste of Tohoku", the brand designed to re-launch the exportation of Tohoku products. |
Тип медиа | Анализ ситуации |
Длина | |
Креативный директор | Domenico Manno |
Арт-директор | Francesco Grandazzi |
Копирайтер | Federica Rosati |
Копирайтер | Graziano Nani |
Стратег | Francesco Russo |
Стратег | Simona Melani |