Заголовок | The EPIC untold story behind Fairytale of New York |
Агентство | The Public House |
Кампания | Fairytale of New York |
Рекламодатель | EPIC - The Irish Emigration Museum |
Бренд | EPIC - The Irish Emigration Museum |
Дата первой трансляции/Публикации | 2023 / 11 |
Бизнес сектор | Музеи и памятники |
философия | Irish independent creative agency The Public House today launched their Christmas campaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale of New York. The most played Christmas song of the 21st century, ‘Fairytale of New York’ features the classic chorus “...the boys of the NYPD choir were singing Galway Bay…” - but there was never a NYPD choir, nor did they ever sing Galway Bay… until now. So, 36 years after the initial Pogues’ record release, The Public House, in conjunction with Dublin-based EPIC The Irish Emigration Museum, recruited a handpicked group of retired NYPD officers, joined by a local amateur choir, to gather in a recording studio in the heart of New York City to lend their voices to the beloved ‘Galway Bay’. The result is a breathtaking rendition of Galway Bay - a timeless Irish song, penned by emigrant Dr. Arthur Colahan as a tribute to his homeland and his brother, complemented by a music video that Irish diaspora all over the world can resonate with. The campaign is immortalised in a special limited edition 7” vinyl and supported with social, digital, press, and OOH. From December 1st until the end of January 2024, EPIC The Irish Emigration Museum will be running a supporting exhibition titled, “They Gave The Walls A Talking - the Extraordinary Story of The Pogues and Shane MacGowan” developed in collaboration with Hot Press. The campaign supports EPIC’s mission of recognising the vital contributions and monumental impact Irish people have made worldwide and to encourage the diaspora - many of who are in the United Sates - to return to their homeland and visit the museum. The idea was the brainchild of The Public House founder and Executive Creative Director, Colin Hart. |
Тип медиа | Digital |
Длина | |
Звуковая дорожка | Galway Bay |
Исполнительный креативный директор | Colin Hart |
Креативный директор | Dillon McKenna |
Ассоциированный креативный директор | Mikey Curran |
Head of Design | Eimear O’Sullivan |
Production lead | Trevor Nolan |
Motion Graphics Designer | Kevin Hughes |
Head of Strategy | Sarah Walsh |
Управляющий директор | Catrióna Campbell |
Group Account Director | Terri Turner |
Продюсер агентства | Claire Boylan |
PR-агентство | Vroom Digital |
Head of PR | Niamh Walters |
Медиа-агентство | MWi |
Media Managing Partner | Declan Kelly |
Media Account Manager | Jane Daly |
Менеджер по рекламе | Aileesh Carew |
Менеджер по рекламе | Yvonne Murphy |
Менеджер по рекламе | Nathan Mannion |
Client Social Media Lead | Audrey Abaca |
Менеджер по рекламе | David Cleary |
Менеджер по рекламе | Lindsay Leach |
Менеджер по рекламе | James Kielty |
Продакшн Студия | Out of the Blue |
Директор | Michael Uys |
Продюсер | Federico Negri |
Редактор | David Dessel |
Vocal Arrangement | Jon Burr |
Смешанная компания | The Bridge Studio |
Choir | The Crickets |