Shoe Carnival - "How To"

22squared

22squared Atlanta, United States

3717

Бренд: Shoe Carnival
Страна: United States

Рекламодатель: Shoe Carnival Inc.

Заголовок	How To
Агентство	22squared
Кампания	Princess Lacey's Laces
Рекламодатель	Shoe Carnival Inc.
Бренд	Shoe Carnival
Дата первой трансляции/Публикации	2016 / 1
Бизнес сектор	Обувь
История	As part of the campaign, Shoe Carnival is also sharing videos of college basketball coaches sharing how their lives have been touched by cancer, urging social media users to purchase Lacey’s Laces. These special laces will be available exclusively at Shoe Carnival stores and on its dedicated website: shoecarnival.com/lacey. Full proceeds from the sale of these special laces will benefit The American Cancer Society's Coaches vs. Cancer organization and Princess Lacey's Legacy. Shoe Carnival will not receive profit from the sale of these laces and has dedicated a large portion of their monthly social budget to support this important initiative.
Тип медиа	Социальные медиа
Главный креативный директор	John Stapleton
EVP, Client Leadership	Ed Klein
Исполнительный креативный директор	Kevin Botfeld
Креативный директор	Jennifer Tuel
Директор по содержанию	Mindy Adams
Арт-директор	Rachel Splinter
Photographer/Designer/Stylist	Rachel Splinter
Арт-директор	Eduarda Castro
Photographer/Designer/Stylist	Eduarda Castro
Копирайтер	Natalie Meeks
Продюсер	Emily Cabral
Content Strategy Director	Hillary Traylor
Associate Strategy Director	Natalie Webb
Руководитель группы по связям с рекламодателями	Shelly Hiatt
Делопроизводитель	Mallory Morgan
Lettering Artist	Casey Ligon
Исполнительный продюсер	Karen Burke