| Заголовок | Order from McDonald's |
| Brief | Since October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis. |
| Агентство |
Buzzman
|
| Кампания |
Burger King and Friends
|
| Рекламодатель |
Burger King
|
| Бренд |
Burger King
|
| Дата первой трансляции/Публикации |
2020 / 11
|
| Бизнес сектор | Продукты питания
|
| История | This is the surprising but united message that BURGER KING® France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks. |
| Тип медиа |
Печать
|
| Президент |
Georges Mohammed-Chérif
|
| Вице-президент (ВП) |
Thomas Granger
|
| Управляющий директор |
Julien Levilain
|
| Арт-директор |
Philippe Boucheron
|
| Копирайтер |
Patrice Lucet
|
| Ассистент арт-директора |
Mona Saleh
|
| Делопроизводитель |
Fany Maupou
|
| Консультант по соц. сетям |
Félix Brunot
|
| Консультант по соц. сетям |
Arnaud Cherbonnier
|
| PR |
Amélie Juillet
|
| PR |
Renaudineau Paul
|
| Исполнительный креативный директор |
Georges Mohammed-Chérif
|
