| Заголовок | Xbox Design Lab Originals: The Fanchise Model |
| Агентство | McCann London |
| Кампания | Microsoft |
| Рекламодатель | Microsoft |
| Бренд | Microsoft |
| Posted | Апрель 2018 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| История | Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels. |
| Тип медиа | Другие |
| Длина | |
| President & Chief Creative Officer | Rob Doubal |
| President & Chief Creative Officer | Laurence Thomson |
| Региональный креативный директор | Sanjiv Mistry |
| Региональный креативный директор | Jamie Mietz |
| Арт-директор | Jacob Bjordal |
| Копирайтер | Jim Nilsson |
| Директор по стратегии | Karen Crum |
| Планировщик счета | Charlotte Walters |
| EVP | Rob Smith |
| Regional Business Director | Sailesh Jani |
| Директор рабочей группы клиента | Tom Oliver |
| Специалист по работе с заказчиками | Lynne Carter |
| Специалист по работе с заказчиками | Charlotte la Torre |
| Делопроизводитель | Sophie Grierson |
| Делопроизводитель | Alice Parker |
| Менеджер проекта | Clare Mann |
| Менеджер проекта | Mandy Wilson |
| Менеджер проекта | Paul Gillespie |
| Head of Design | Dan Howarth |
| Дизайнер | Gustavo Fernandes |
| Дизайнер | Sergio Lopez |
| Продюсер Продакшн Студии | Doris Tydeman |
| Иллюстратор | FOREAL |
| Редактор | Andrew Tusabe |
| Продюсер печати | Liam White |
| Менеджер студии | Ellis Faint |
| Artworker | Nick Cook |
| Ретушер | john martin |
| Ретушер | Rob McDonald |
| Account Lead | David Smith |
| Менеджер проекта | Craig Cameron |
| Дизайнер | Dan Miles |
| Director of Communications | Jess Byatt |
| Legal Expertise | HELLOWORLD |
| Social Agency | Ayzenberg |
| Продюсер Продакшн Студии | Francisco Penedo |
| Редактор | Paul Jenkinson |
| Менеджер проекта | Anna Curtis |
| Snr. Global Consumer Marketing Manager | Josh Munsee |
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