| Заголовок | Stolen Future |
| Агентство | Network BBDO |
| Кампания | Stolen Future |
| Рекламодатель | Childline |
| Бренд | Childline |
| Posted | Июнь 2005 |
| Продукт | Child Protection |
| Бизнес сектор | Против бытового насилия и сексуального насилия |
| философия | People on the Childline mailing list have grown used to receiving a calender each year. So, we sent them a calender, but one that illustrated the effect that abuse can have on a child's future: The calender had all its pages torn out! |
| Проблема | ChildLine is the largest child protection agency in South Africa. In order to create awareness and donations they send out a calender to potential donors every year. It is usually a beautifully designed calender that people look forward to receiving. Client felt that sending out a calender was not working as hard for them as it had in the past and asked us to come up with other ideas designed to create awareness amongst potential donors about the work that Childline does. |
| Результат | Donations to Childline increased 15% to 20% , the downward trend in donations was reversed. |
| Тип медиа | Прямой маркетинг |
| Рынок | South Africa |
| Креативный директор | Mike Schalit |
| Арт-директор | Philip ireland |
| Копирайтер | John Davenport |
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