| Заголовок | Despair/Joy |
| Агентство | Impact BBDO |
| Кампания | Cruel/civilized |
| Рекламодатель | 28 Too Many |
| Бренд | Female genital mutilation (FGM) |
| Дата первой трансляции/Публикации | 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| философия | The Egyptian Government passed legislation in 2008 that specifically prohibits FGM. In September 2016, a further amendment was made (by Law No. 126 of 2016) to the Penal Code, replacing Article 242-bis and adding Article 242-bis (A), upgrading FGM from a misdemeanor to a felony. Describe The Target Audience The medicalization of FGM in Egypt is a huge challenge with 78.4% of incidences carried out by health professionals. We want to raise awareness and target new parents. We want to educate them about the Impact of FGM, and convince them not to expose their daughters to this awful practice. Translation: Provide A Full English Translation Of Any Text. Inhuman became human Pains became dreams Accept became Condemn Despair became Joy Cruel became Civilized Consent became Defiance |
| Тип медиа | Брендированный контент |
| Длина | |
| Chief Executive Officer | Dani Richa |
| Главный креативный директор | Paul Shearer |
| Managing Director | Samantha Stuart-Palmer |
| Ассоциированный креативный директор | Marie-Claire Maalouf |
| Executive Arabic Creative Copywriter | Sarah Berro |
| Creative Director | Logan Allanson |
| Graphic Designer | Ahmed Nawara |
| Арт-директор | Marcio Doti |
| Ассоциированный креативный директор | Ben Griffiths |
| Executive Arabic Creative Copywriter | Rani Amayri |
| Arabic Copywriter | Mohamed Abdelkader |
| Executive Arabic Proof Reader | Husam Al Agha |
| Арт-директор | Jithesh Narayanan |
| Художественный руководитель цифрового формата | James Keith Elgie |
| Calligrapher | Abdelghany Shoair |
| Creative Services Director | Tennyson Torcato |
| Strategy Director | Noor Hassanein |
| Communications Manager | Emma Lightowlers |
| Director | Amel Fahmy |
Больше работы
СМОТРЕТЬ ВСЕRicher Rumors (Board)
- БРЕНД:
- Loto Libanais
- АГЕНТСТВО:
- Impact BBDO
Child Wedding Cards
- БРЕНД:
- UN Women
- АГЕНТСТВО:
- Impact BBDO
A British Original Two
- БРЕНД:
- British Airways
- АГЕНТСТВО:
- Uncommon Creative Studio
Schoolgirl Newscasters
- БРЕНД:
- EBM
- АГЕНТСТВО:
- Impact BBDO
Dr.Daughter-in-law
- БРЕНД:
- Shan
- АГЕНТСТВО:
- Impact BBDO
The Elections Edition
- БРЕНД:
- An-Nahar
- АГЕНТСТВО:
- Impact BBDO
The Social Distancing Prayer Mat
- БРЕНД:
- An-Nahar
- АГЕНТСТВО:
- Impact BBDO
The Elections Edition
- БРЕНД:
- An-Nahar
- АГЕНТСТВО:
- Impact BBDO
Despair No More
- БРЕНД:
- Tena
- АГЕНТСТВО:
- Impact BBDO