3M - "Karma Chameleon "

Cheil Germany

Cheil Germany Schwalbach, Germany

Премии

10222

Бренд: 3M
Страна: Germany

Рекламодатель: 3M

Заголовок	Karma Chameleon
Brief	Nothing is as sticky as the melody of a great pop song, or so-called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on billboard sites across Hong Kong. Individually hand-lettered by one of the world’s leading tape artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as it is memorable. When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
Агентство	Cheil Germany
Кампания	The Adhesive Billboards That Keep Sticking In Your Mind
Рекламодатель	3M
Бренд	3M
Дата первой трансляции/Публикации	2017 / 5
Бизнес сектор	Оргтехника
История	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Тип медиа	Рекламный щит
Длина	75 seconds
Руководитель клиента	Andy Wong
Коммерческий директор	Jong Bin Lee
Creative Service Associate Director	Denise Chan
Global Chief Creative Officer	Malcom Poynton
Главный креативный директор	Roland Rudolf
Executive Creative Directors	Paul Chan
Executive Creative Directors	Thomas Schroeder
Executive Creative Directors	Joern Welle
Креативный директор	Arnab Biswas
Ассоциированный креативный директор	Ivan Au
Копирайтер	Chris Druecks
Копирайтер	Paul Chan
Арт-директор	Rafael Magessi
Art Directors	Daniel Baek
Art Directors	Trang Le Thu
Продюсер агентства	Cindy Steigerwald
Иллюстратор	Buff Diss
Typographers	Buff Diss
Печатник	Arnab Biswas