| Заголовок | Don't Jinx It |
| Агентство | AMV BBDO |
| Кампания | Don't Jinx It |
| Рекламодатель | AB Inbev |
| Бренд | Guinness |
| Posted | Сентябрь 2023 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | The TV ad that kicks off the campaign was shot in sports-documentary style, with Ireland fans being interviewed about their hopes for the year ahead and their reflections on previous disappointments. With Ronan Keating’s “When You Say Nothing At All” playing throughout, it begins with a couple in a pub arguing over whether saying ‘Ireland was going to w*n’ cost the team a championship title once. In another one, colleagues in a local cafe persuade themselves that a few games will offer more than enough excitement. |
| философия | The new integrated campaign was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans this year, as they balance the excitement and expectation that comes with being the top ranked side. Through social listening, GUINNESS and AMV have identified that Irish fans’ worry that any overconfidence is going to come back to bite them. So, the creative work plays with the natural caution and self-deprecation of Irish fans by reminding, that allowing themselves to say what they could win can in fact cost their teams’ result. Whatever you do, don’t say Ireland is going to w*n. Or better, Don’t Jinx It. |
| Проблема | As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Biscuit Filmworks UK |
| Креативный директор | Nicholas Hulley |
| Agency Account Team | Nick Andrew |
| Agency Account Team | Elana Murphy |
| Agency Account Team | Harry Frohlich |
| Продюсер агентства | Nick Godden |
| Медиа-агентство | Remind-PHD |
| Директор | James Rouse |
| Продюсер Продакшн Студии | Benji Howell |
| Послепроизводственный этап | WE ARE COVERT |
| Звук | Factory Studios |
| Audio Post | Mark Hills |
| Фотограф | LINDA BROWNLEE |
| Менеджер по рекламе | Alan McAleenan |
| Менеджер по рекламе | Anne Zahan |
| Менеджер по рекламе | Lauren McKay |
| Главный креативный директор | Nicholas Hulley |
| Главный креативный директор | Nadja Lossgott |
| Креативная команда | Will Brookwell |
| Креативная команда | Louis Prenaud |
| Планировщик счета | Joe Smith |
| Продюсер вспомогательного агентства | Kieran O’Malley |