| Заголовок | The New National Anthem Edition |
| Агентство | Impact BBDO |
| Кампания | The New National Anthem Edition |
| Рекламодатель | An-Nahar |
| Бренд | An-Nahar |
| Posted | Июль 2020 |
| Бизнес сектор | Газеты, журналы, книги |
| История | To motivate and inspire more women to join the ongoing revolution in Lebanon, An Nahar Newspaper took a stand for equal representation. The publication made the bold move to revise the country's national anthem which had previously omitted half the nation in its much-loved verses: women. Lebanon woke up to a new national anthem printed on the front page of the newspaper, in an edition dedicated completely to Lebanese women. |
| философия | When Lebanon was plunged into its 6th revolution, An Nahar, the nation's leading paper, looked to empower women to lead the revolution, and avoid the violence that marked past protests. In a country where the national anthem fails to even mention women, the paper rewrote the anthem to include them. The new anthem was printed on the newspaper’s cover page and the edition was for the first time entirely dedicated to women. It became the chant of the revolution and resulted in a cabinet with a 400% increase in women. A bill was submitted to change the national anthem forever. |
| Тип медиа | Связи с общественностью |
| Длина | |
| Creative Chairman | Dani Richa |
| Главный креативный директор | Paul Shearer |
| Редактор | Suresh Nair |
| Продюсер | Omar Frangieh |
| Копирайтер | Rohan Kodialbail |
| Управляющий директор | Emile Tabanji |
| Исполнительный креативный директор | Ali Rez |
| Креативный директор | Yasmina Boustani |
| Креативный директор | Georges El Ten |
| Стратег | Noor Hassanein |
| Strategic Director | Noor Hassanein |
| Послепроизводственный этап | Mannu Singh |
| Продюсер пост-производства | Mannu Singh |
| Дизайнер | Ahmed Nawara |
| Арт-директор | Bijoy Purayil |
| Исполнительный креативный директор | Joe Abou-Khaled |
| Креативный директор | Joe Abou-Khaled |
| Музыка | Jean-Marie Riachi |
| Звукорежиссер | Jean-Marie Riachi |
| Редактор | Rani Tannous |
| Videographer | Charly Hatem |
| Арт-директор | Anthony Asmar |
| Продакшн Студия | Boomtown Productions |
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