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Barney Spiro
Barney Spiro
Ассоциированный креативный директор at BBDO New York
London, United Kingdom
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ЗаголовокThe Lenz App
Агентство
Кампания The Lenz by Telekom Electronic Beats
Рекламодатель Deutsche Telekom AG
Бренд Telekom Electronic Beats
Дата первой трансляции/Публикации 2017 / 4
Бизнес сектор Услуги телекоммуникации
философия Using Chroma Keying technology, the iconic Deutsche Telekom brand-colour magenta has been harnessed to create a new medium for entertainment – a media channel in itself. Meaning that whatever the magenta surface – a computer screen, framed image or door - by placing a phone in front of it, it will reveal content. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle program, and will launch with British virtual band Gorillaz. Showcasing exclusive Gorillaz content, artwork, videos and new music, the App acts as a portal to a new dimension in music and entertainment.
Тип медиа Анализ ситуации
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Исполнительный креативный директор
Креативный директор
Креативный директор
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