| Заголовок | #flutwein - Our Worst Vintage |
| Brief | Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in the summer of 2021.Our aim was to raise awareness of this economic devastation of the region, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing.Despite the loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines”. Since they were coated in the original mud, we labelled them „authentically muddied”, and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.Every bottle symbolized the tragic fate of those wine-makers who were involved in the catastrophe. This platform allowed us to get in touch with those who were interested in wines and wanted to help. The sheer authenticity and „natural beauty” of the bottles covered in mud also attracted those who are open to innovative design solutions. |
| Агентство |
Seven.One AdFactory
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| Кампания |
#Flutwein
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| Рекламодатель |
AHR Valley
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| Бренд |
AHR Valley
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| Posted | Ноябрь 2022 |
| Бизнес сектор | Вина, шампанские
|
| История | After a catastrophic flood in the Ahr Valley, we created a special collection of wines that survived the disaster. We branded them as „Flood Wines” and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region. |
| Тип медиа |
Анализ ситуации
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| Креативный директор |
Friedrich-Paul Spielhagen
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| Главный креативный директор |
Istvan Bracsok
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| Главный креативный директор |
Levente Kovacs
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| Копирайтер |
Daniel Koller
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| Копирайтер |
Friedrich-Paul Spielhagen
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| Арт-директор |
Anne Eitze
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| Арт-директор |
Janine Koller
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| Арт-директор |
Jörg Petzold
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| Стратег |
Matthias Buratti
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| Стратег |
Stephan Fischer
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| Менеджер проекта |
Rebecca Marek
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| Менеджер проекта |
Ann-Kathrin Hackl
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| Influencer Management |
Marie-Jeanette Honrath
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| Креативный директор цифрового формата |
Jürgen Metzner
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| Веб-дизайнер |
Elisabeth Thirmeyer
|
| Веб-дизайнер |
Johanna Krünes
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