Заголовок | Buy a Voice for Freedom of Speech |
Brief | Röster (Voices) is Sweden's biggest commercial voice archive. To support PEN's fight for freedom of speech, the usual voice samples in Röster’s archive were replaced with texts by authors and journalists who had been persecuted, tortured or jailed for speaking their minds. Every time a voice was booked for a campaign, part of the agent’s fee went directly to support PEN’s struggle for freedom of expression. |
Агентство | Nord DDB STO |
Кампания | Buy a voice |
Рекламодатель | PEN International |
Бренд | PEN Swedish center |
Posted | Январь 2017 |
Бизнес сектор | Права человека |
История | Röster (Voices) is Sweden's biggest commercial voice archive. To support PEN's fight for freedom of speech we replacing the usual voice samples in Röster’s archive with texts by authors and journalists who are persecuted, tortured or jailed for speaking their mind. Every time a voice is booked for a campaign, a part of the agent’s fee goes directly to support PEN’s struggle for freedom of expression. |
Тип медиа | Анализ ситуации |
Длина | |
Креативный директор | Fredrik Simonsson |
Креативный директор | Olle Langseth |
Копирайтер | Petter Dixelius |
Специалист по работе с заказчиками | Therese Loodin |
Директор по дизайну | Jojo Brännström |
Специалист по работе с заказчиками | Roshanak Fatahian |
Графический дизайнер | Petter Mollberg Fagring |
Оператор-постановщик | Bo Pärletun |
Редактор | August Håkansson |
Редактор | Eskil Lundberg |
Производство аудиофонограмм | Flickorna Larsson |