| Заголовок | The pad ad p2 |
| Агентство | adam&eveDDB |
| Кампания | The Pad Ad |
| Рекламодатель | Hey Girls |
| Бренд | Hey Girls |
| Дата первой трансляции/Публикации | 2018 / 8 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| Слоган | Help us end period poverty. |
| История | One in ten girls in the UK can't afford sanitary products, so every month have to make their own D.I.Y. pads out of loo roll, socks or even newspaper. Hey Girls is a social enterprise company who are trying to solve period poverty with buy one give one boxes of sanitary towels, and they wanted to bring this fact home to people in a hard hitting campaign. They and advertising agency adamandeveDDB created 'The Pad Ad', a newspaper advert which could be cut out and used as a D.I.Y. sanitary pad to visualise that this is exactly how girls are having to improvise every month. It ran in the Metro newspaper as a double sided advert, with the make your own sanitary pad on the first page and the fact revealed on the reverse side when you turn the page. Print advertisement created by DDB, United Kingdom for Hey Girls, within the category: Public Interest, NGO. |
| философия | Page 1: Make your own sanitary pad Page 2: One in ten girls in the UK can't afford sanitary products. Every month they're forced to use loo roll, socks or even newspaper. |
| Тип медиа | Издание журнала по заказу |
| Заместитель исполнительного креативного директора | Mike Sutherland |
| Главный креативный директор | Richard Brim |
| Заместитель исполнительного креативного директора | Ant Nelson |
| Управляющий партнер | Charlotte Cook |
| Artwork | Emma Vincent-Pagden |
| Дизайнер | Santi Rey |
| Специалист по работе с заказчиками | Katie Briefel |
| Продюсер агентства | Nickie Dixon |
| Копирайтер | Sali Horsey |
| Арт-директор | Zoe Nash |
| Дизайн | King Henry Design |
| Планировщик счета | Milla McPhee |
| Специалист по работе с заказчиками | Kathryn Gooding |
| Управляющий партнер | Liam Mullins |
| Медиа-планировщик | Isaac Atite |
| Медиа-агентство | 7Stars |
| Sampling Agency | Pod Staffing |
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