| Заголовок | A Day in the Life of Kristen Thompson |
| Агентство | Casanova McCann |
| Кампания | Donate Life California |
| Рекламодатель | Donate Life California |
| Бренд | Donate Life California |
| Дата первой трансляции/Публикации | 2019 |
| Бизнес сектор | Донорство кров и органов |
| философия | While 95 percent of Americans support organ donation, only 53 percent are registered. There are 120,000 Americans currently on a donor waiting list. Our strategy for the radio campaign focused on the lesser-known fact that one person can save up to eight lives through organ donation, restore sight to two people through cornea donation, and heal up to 75 people through tissue donation. We created stories that take the listener through a day in the life of a person. As we hear what she does, her story begins to feel strange and contradictory. She is in completely different places in short periods of time. She appears to be an adult, a kid, and a man – all at the same time. Finally, we reveal that the main character was an organ donor and she has been living different lives through different organ recipients’ stories. During the month of the campaign, there was a 14% increase in registrations on the State of California’s official organ donor registry. |
| Тип медиа | Радио |
| Длина | |
| Рынок | Argentina |
| Главный исполнительный директор (CEO) | Ingrid Otero-Smart |
| Главный креативный директор | Elias Weinstock |
| Исполнительный креативный директор | Marco Muñoz |
| Креативный директор | Fernando Poblete |
| Ассоциированный креативный директор | Francisco Rojas |
| Копирайтер | Christian Mondragón |
| Копирайтер | Kristen Scharf |
| Копирайтер | Fernando Poblete |
| Продакшн Студия | Raya Producciones |
| Продакшн Студия | Tono Studios |
| Голос | Fernando Morgant |
Больше работы
СМОТРЕТЬ ВСЕSecond Chances
- БРЕНД:
- Donate Life California
- АГЕНТСТВО:
- Casanova McCann
The BulletPen
- БРЕНД:
- Ministry of National Education
- АГЕНТСТВО:
- McCann Worldgroup Colombia