| Заголовок | Colosseum |
| Brief | Camper van ads have one thing in common – they always show the vehicle in a beautiful landscape or in front of stunning sights. This campaign shows "tourist attractions" seen by the rear view camera of the Volkswagen California, because sometimes it's important to spot the smaller things. |
| Агентство |
Grabarz & Partner
|
| Кампания |
Sightseeing
|
| Рекламодатель |
Volkswagen
|
| Бренд |
VW California Rear View Camera
|
| Posted | Ноябрь 2018 |
| Бизнес сектор | Легковые автомобили
|
| История | Campervan ads have one thing in common – they always show the car in a beautiful landscape, in front of beautiful sights. In our campaign, we were instead rethinking what it really means to go sightseeing. Our main interest was not the car itself but „tourist attractions“ shot on the rear view camera in the Volkswagen California – because sometimes the little things are equally as worth seeing as the big tourist attractions: We designed two different kinds of traffic bollards and a trash can as the Eiffel Tower, the Colosseum and the Leaning Tower of Pisa. Sculpting them from scratch using ZBrush with scanned and handpainted textures and countless layers, we had to make our full CGI renderings believable in every detail as both sights and traffic hazards. We also had to fit them perfectly into their backgrounds, choosing the best possible perspective to make them seem larger than life. Additionally, because our print campaign starts off the summer holidays in Europe and the Volkswagen California is often used for road trips during this time, we designed our objects in a way that would remind viewers of typical holiday postcards. |
| Проблема | The Volkswagen California is the essential campervan. It can now be equipped with the optional rear view camera which makes reversing safer and easier by spotting obstacles quickly and easy. |
| Тип медиа |
Печать
|
| Главный креативный директор |
Ralf Heuel
|
| Креативный директор группы |
Diana Sukopp
|
| Креативный директор |
Thomas Fritze
|
| Креативный директор |
Stefan Geschke
|
| Копирайтер |
René Herder
|
| Копирайтер |
Thorben Dauer
|
| Арт-директор |
Jens Erasmus Schröder
|
| Фотограф |
Cem Guenes
|
| Фотограф |
Tobias Bosch Fotomanagement
|
| Специалист по работе с заказчиками |
Christiane Dietz
|
| Закупщик художественного оформления |
Anna-Lena Meyer
|
| Продюсер Продакшн Студии |
Kristina Mohr
|
| Менеджер по рекламе |
Nicole Jordan
|
| Медиа-агентство |
PHD Germany
|
| Послепроизводственный этап |
Spellwork Pictures
|
| 3D-графика |
Sebastian Greese
|
| 3D-графика |
Dennis Mielke
|
| 3D-графика |
Sermed Darah
|
| Compositing |
Sermed Darah
|
