| Заголовок | #Paintback |
| Агентство | HeimatTBWA\ |
| Кампания | #Paintback |
| Рекламодатель | The Legacy Store |
| Бренд | The Legacy Store Berlin |
| Posted | Октябрь 2016 |
| Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
| История | While most Berlin citizens welcomed refugees with open arms, radicals spread fear by spraying Nazi tags all over the city. Artists decided to take a stand. Supported by their community’s favourite paint, they encouraged people to #PaintBack. An online film, magazines, posters and workshops inspired people to reconfigure Nazi symbols into pictures of hope and good-humour. The idea went viral immediately. PaintBack spread globally. But more importantly, places of hate were turned into places of joy. |
| Тип медиа | Анализ ситуации |
| Длина |
Больше работы
СМОТРЕТЬ ВСЕNo Fear
- БРЕНД:
- The Liberal Demoscrats
- АГЕНТСТВО:
- HeimatTBWA\