| Заголовок | Leave less scars in mountain |
| Агентство |
thjnk München
|
| Кампания |
Leave less scars in nature
|
| Рекламодатель |
Beiersdorf AG
|
| Бренд |
Hansaplast
|
| Дата первой трансляции/Публикации |
2022 / 12
|
| Бизнес сектор | Лейкопластыри
|
| Слоган | Leave less scars in nature if you get hurt in nature |
| История | When people get hurt practicing outdoor sports, they often leave behind trash that hurts nature: plasters that don’t rot for years. Meanwhile, Hansaplast has introduced a range of eco-friendly plasters made from naturally derived fibres which can help to minimize this problem. |
| философия | We created images that show people doing sports with high chances of injuries. Hikers on a path, rock climbers traversing a rift, and surfers riding a wave. From above, their traces look like scars with stitches. This illustrates the bigger consequences of leaving trash if you get hurt in nature. |
| Тип медиа |
Печать
|
| Рекламное Агентство |
thjnk München
|
| 3D and creative retouch |
Notan Studio
|
| Главный креативный директор |
Armin Jochum
|
| Креативный директор |
Hans-Peter Sporer
|
| Managing Director Account Management |
Thomas Canzar
|
| Направление творчества/искусства |
Marie Legat
|
| Направление творчества/искусства |
Dimitrios Arampatzioglou
|
| Creative Director Copy |
Ludwig Rist
|
| Арт-директор |
Daniel Machauer
|
| Арт-директор |
Rafael Angulo
|
| Копирайтер |
Daniel Höllinger
|
| Junior Copywriter |
Luis Groitl
|
| Специалист по работе с заказчиками |
Lea Wahlhäuser
|
| Специалист по работе с заказчиками |
Anna Moesta
|
