| Заголовок | The Flavor Says It All (2) |
| Агентство | Mekanism |
| Кампания | The Flavor Says It All |
| Рекламодатель | Quaker Oats |
| Бренд | Rice-A-Roni |
| Дата первой трансляции/Публикации | 2022 / 5 |
| Бизнес сектор | Рис, макаронные изделия, обезвоженные овощи и злаки |
| философия | "The Flavor Says It All" The next campaign for Rice-A-Roni’s Heat & Eat rice. This latest work comes after the success of Mekanism and Rice-A-Roni’s first campaign, Micro-rave, where Mekanism was brought on to modernize the 70-year old jingle. After releasing the song as an audio on TikTok with the branded hashtag #MicroravewithRoni, the challenge went viral and saw over 2.2M hashtag challenge submissions. “The Flavor Says It All” will run from now until August 7 across YouTube, Spotify, Pinterest and Instagram. The campaign focuses on a family’s reaction to tasting the rice, but the video is silent and all thoughts are subtitled because the flavor says it all. |
| Тип медиа | Digital |
| Длина | |
| VP, Chief Marketing Officer (CMO) | Kristin Kroepfl |
| Sr. Director of Marketing | Michelle McAlister |
| Директор по маркетингу | Jing Cheng |
| Brand Marketing Associate | Keyuri Parmar |
| Главный креативный директор | Ian Kovalik |
| Креативный директор | Bryan Davis |
| Senior Copywriter | Guy Olson |
| Sr. Art Director | Alice Xiang |
| Co-Founder & CEO | Jason Harris |
| Управляющий директор | Tor Edwards |
| Директор группы бренда | Kristina McCauley |
| Директор бренда | Loulou David |
| Бренд-менеджер | Avery Allen |
| Директор по стратегии | Ambika Pai |
| Директор стратегической группы | Dayna Uyeda |
| Head of Media | Carrie Dino |
| Заместитель директора по медиа | Jessica Chen |
| Senior Producer | Meghan Miller |
Больше работы
СМОТРЕТЬ ВСЕThe Flavor Says It All (1)
- БРЕНД:
- Rice-A-Roni
- АГЕНТСТВО:
- Mekanism
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- Jack Link's
- АГЕНТСТВО:
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Meat The Teacher
- БРЕНД:
- Jack Link's
- АГЕНТСТВО:
- Mekanism