| Заголовок | Subway Logo |
| Агентство | Turner Duckworth |
| Кампания | Subway Visual Identity |
| Рекламодатель | Doctor's Associates, Inc. |
| Бренд | Subway |
| Posted | Октябрь 2018 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | We needed a visual identity that convincingly communicated that Subway created the idea of order customization and choice for the consumer back in 1965, a model that is widely copied today. It was important for the story to be relevant to consumers and expressed by an empowering and engaging identity system. In a world where fresh is expected and overused, we had to reframe what freshness can truly mean for a brand. The goal was to act fresh, and look fresh without verbally claiming it — all with the confidence of a brand that invented the submarine sandwich category.This iconic system, which started rolling out in Spring 2017, is brought to life across all touch points including packaging, uniforms, signage. It has also inspired new designs for menus, the website, app, social media, digital ordering and environmental design of the restaurants (restaurant design by FRCH). |
| Тип медиа | Печать |
| Длина | |
| Креативное агентство | Turner Duckworth |
| Head of Design | David Turner |
| Head of Design | Bruce Duckworth |
| Креативный директор | Andy Baron |
| Копирайтер | Colin Corcoran |
| Фотограф | Marion Luttenberger |
| Печатник | Ian Brignell |
| Исполнительный креативный директор | Sarah Moffat |
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