| Заголовок | Straight Outta |
| Агентство | R/GA |
| Кампания | Straight Outta |
| Рекламодатель | Beats Electronics LLC. |
| Бренд | Beats By Dr Dre |
| Дата первой трансляции/Публикации | 2015 / 8 |
| Бизнес сектор | ТВ, Hi-Fi, видео, персональные стерео и аксессуары |
| История | Where did the biggest social media campaign of the year come from? Straight Outta Compton. Based on the realisation that everyone is proud of where they are from, Beats by Dre launched a campaign celebrating every city in the world. Fans created custom memes to rep their hometowns. As big name stars such as JLo, Chris Rock and Jamie Fox joined in, “Straight Outta” became the number one trending topic on Instagram, Twitter and Facebook in less than 24 hours. Brands, global organisations like the UN and even President Obama jumped on board. |
| Тип медиа | Digital |
| Длина | |
| Арт-директор | Ami Lewis |
| Креативный директор | Will Esparza |
| Креативный директор | Zach Hilder |
| Креативный директор | Jason White |
| Креативный директор | Daniel Ilic |
| Дизайнер | Doug Alves |
| Дизайнер | Stanley Chen |
| Дизайнер | Alejandro Larramendi |
| Дизайнер | Natalie Lui |
| Дизайнер | Andy An |
| Дизайнер | Scott Hiers |
| Продюсер | Tracy Moore |
| Продюсер агентства | Shane Chastang |
| Продюсер агентства | Mark Demyanovich |
| Исполнительный креативный директор | Omar Johnson |
| Фотограф | Jonathan Mannion |