Заголовок | House Hunt |
Агентство | J. Walter Thompson London |
Кампания | House Hunt |
Рекламодатель | National Centre for Domestic Violence |
Бренд | NCDV |
Дата первой трансляции/Публикации | 2013 / 3 |
Бизнес сектор | Благотворительные организации, фонды, волонтеры |
История | The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’ As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Rattling Stick |
Менеджер по рекламе | Steve Connor |
Директор | Steve Cope |
Исполнительный креативный директор | Russell Ramsey |
Арт-директор | Andy Smith |
Копирайтер | Ryan Lawson |
Продюсер агентства | Anna Howard |
Директор рабочей группы клиента | Emily Medhurst |
Продюсер Продакшн Студии | Kate Taylor |
Редактор | Tim Hardy |
Звук | Munzie Thind |