Заголовок | Dance Fight |
Агентство | Droga5 |
Кампания | Better than you think |
Рекламодатель | Kepak |
Бренд | Rustlers |
Дата первой трансляции/Публикации | 2020 / 10 |
Бизнес сектор | Продукты питания |
История | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
Тип медиа | Интегрированные медиа / 360 Активация |
Длина | |
Продакшн Студия | Biscuit Filmworks UK |
Звук | String and Tins |
Музыка | Audio Network |
Главный креативный директор | David Kolbusz |
Креативный директор | Dave Wigglesworth |
Креативный директор | Ed Redgrave |
Креативная команда | Sara Sutherland |
Креативная команда | Philippa Baines |
Креативная команда | Melina Filippidou |
Креативная команда | Ash Hamilton |
Lead Designer | Stephanie McArdle |
Дизайнер | Julia Kuisma |
Motion Designer | John Beechey |
Studio Director | Tim Larke |
Group Account Director | Jonny Tennant-Price |
Директор рабочей группы клиента | Georgie Bowie |
Стратег | Guy Reason |
Директор | Jeff Low |
Продюсер | Peter Montgomery |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Продюсер | Jeff McDougall |
Оператор-постановщик | Igor Jadue Lillo |
Художник-постановщик | Caitlin Byrnes |
Hair and Makeup | Andrea Blunt |
Костюм | Alecia Ebbels |
Редакционная компания | Work London |
Редактор | Saam Hodivala |
Продюсер пост-производства | BEN TOMLIN |
Послепроизводственный этап | The Mill London |
Руководитель 2D | Dan Adams |
Колорист | Alex Gregory |
Продюсер пост-производства | Nicola Simmons |
Звукорежиссер | Adam Smyth |
Звукорежиссер | Charlie Howard |
Композитор | Jeff Low |