Заголовок | Das Chair |
Агентство | Try Reklamebyrå |
Кампания | Das Chair |
Рекламодатель | Volkswagen |
Бренд | Volkswagen Commercial Vehicles |
Дата первой трансляции/Публикации | 2022 |
Бизнес сектор | Автотранспорт |
История | Having a VW as a workplace comes with a lot of benefits: A comfortable seat, state of the art entertainment system, safety and assistant technology, and perhaps most important of all – you get to drive all day. We wanted to show procurement directors and decision makers of companies big and small what our cars had to offer, but in a way that better suited to their day-to-day job.And so, Das Chair was born. An office chair designed to recreate the feeling of working in a Volkswagen for those who aren’t lucky enough to drive one for work.The chair was a vehicle, literal and metaphorical, that let us talk about all the benefits of driving a Volkswagen, and engage our audience in a way a regular car commercial never could. |
Тип медиа | Дизайн продукции / Разработка |
Длина | |
Продакшн Студия | DEPT Oslo |
Продакшн Студия | HAKIMAKI |
Продакшн Студия | OIOIOI |
Креативная команда | Mads Krogh |
Креативная команда | Sebastian Rasch |
Специалист по работе с заказчиками | Trond Sandø |
Графический дизайнер | Inge Fosseie |
Редактор | Thomas Fuglem |
Менеджер проекта | Marianne Sørlie |
Менеджер проекта | Mette Lange |
Графический дизайнер | Anne Birgitte Nesse |
Продюсер | Jakob Thommesen |
Директор | Bård Rossevold |
Линейный продюсер | Anette Sandbu |
Фотограф | Christian Aas |
Менеджер по рекламе | Ingvild Øversveen |