| Заголовок | My Mum, Your Dad |
| Агентство | House 337 |
| Кампания | My Mum, Your Dad |
| Рекламодатель | JD Williams |
| Бренд | JD Williams |
| Дата первой трансляции/Публикации | 2023 / 9 |
| Бизнес сектор | Интернет розничной торговли, Интернет-магазин |
| философия | JD Williams has launched a series of TV idents created by House 337 for its sponsorship of ITV1’s, ITVX’s, and STV’s new midlife relationship show My Mum, Your Dad, which go live as the new series starts on the evening of September 11. The idents appear at the beginning, during and at the end of each episode and feature Davina McCall, the series’ presenter, chatting to a group of women in unscripted, heartfelt moments as they candidly discuss all things dating – from meeting the parents to grandchildren and dating apps. Davina McCall is JD Williams’ brand ambassador, making the partnership a perfect fit for the My Mum, Your Dad audience. With its innovative take on midlife singles finding love, My Mum, Your Dad reflects the growing awareness and understanding of the importance, alongside the difficulties, of older adults finding new love and relationships in the next stage of their lives. The TV series also aligns closely with JD Williams’ stance of supporting and championing midlife women and its mission to deliver inspirational and accessible fashion and lifestyle products designed specifically for women aged 45+. Across idents and social, the new campaign involves bite-size midlife myth-busting anecdotes delivered with wit and humour by women who are living it. It follows JD Williams’ SS23 campaign, also created by House 337, which flipped the script on ageing for women and continuing its mission of busting every preconception and stereotype along the way. |
| Тип медиа | Телевидение |
| Длина | |
| Медиа-агентство | the7stars |
| Послепроизводственный этап | Coffee & TV |
| Менеджер по рекламе | Esme Stone |
| Менеджер по рекламе | Donna Scully |
| Менеджер по рекламе | Maisie Edgeworth |
| Исполнительный креативный директор | Zara Ineson |
| Креативный директор | Lou Canham |
| Арт-директор | Emma Jordan |
| Копирайтер | Alex Holder |
| Стратегический директор | Eleni Chalmers |
| Planner | Lottie Mayer |
| Управление аккаунтом | Sarah Johnston |
| Управление аккаунтом | Rebecca Snaith |
| Управление аккаунтом | Hannah Thomas |
| Медиа-команда | Suzanne Morgan |
| Медиа-команда | Libby Foster |
| Медиа-команда | Emily Docherty |
| Фотограф | Vicky Lawton |
| Продакшн Студия | Super Nova |
| Директор | Vicky Lawton |
| Редактор | Gary Coogan |
| Редакционная компания | The Quarry |
| Послепроизводственный этап | Simona Cristea |
| Оператор-постановщик | Ed Gibbs |
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