Специалист по работе с заказчиками
at
krow Communications
London, United Kingdom
| Заголовок | Great Brits |
| Агентство | krow Communications |
| Кампания | Great Brits |
| Рекламодатель | DFS |
| Бренд | DFS |
| Дата первой трансляции/Публикации | 2016 / 8 |
| Бизнес сектор | Бытовая техника, мебель и садоводство |
| История | the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home. |
| философия | Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB. |
| Тип медиа | Телевидение |
| Длина | |
| Редакционная компания | Big Buoy |
| Звуковой дизайн компании | Jungle Studios |
| Музыка | Finger Music |
| Продакшн Студия | Outsider |
| Послепроизводственный этап | The Mill London |
| Исполнительный креативный директор | Nick Hastings |
| Креативный директор | Darryl George |
| Креативный директор | Jon Mitchell |
| Планировщик счета | Aileen Ross |
| Коммерческий директор | Blake Armstrong |
| Директор рабочей группы клиента | Felicity Pelly |
| Делопроизводитель | Camilla Renny-Smith |
| Руководитель ТВ | Emma Rookledge |
| Продюсер агентства | Davina Hickson |
| Директор | Pedro Romhanyi |
| Продюсер Продакшн Студии | Gareth Francis |
| Оператор-постановщик | Tat Radcliffe |
| Оператор-постановщик | Ray Coates |
| Редактор | Sam Bould |
| Послепроизводственный этап | Richard Hawkins |
| Колорист | James Bamford |
| Звукорежиссер | Owen Griffiths |
| Продюсер агентства | Kate Bailey |
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Laura Trott, Max Whitlock and Adam Peaty
- БРЕНД:
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- АГЕНТСТВО:
- krow Communications
Laura Trott, Max Whitlock and Adam Peaty
- БРЕНД:
- DFS
- АГЕНТСТВО:
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Well Done (Media Eyes)
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Well Done (Eastern Lights)
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- АГЕНТСТВО:
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