Kirill Ratman
Chief Designer at Voskhod
Ekaterinburg, Russia
ЗаголовокForte Femme
Агентство
Кампания Forte Femme
Рекламодатель Forte Bank
Бренд Forte Bank
Дата первой трансляции/Публикации 2019
Бизнес сектор Банковские и финансовые услуги, инвестиции, биржевые маклеры
философия Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP and 52% of the country’s sole proprietors are female. ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion and inspire women to start and develop their own businesses. The bank have released Forte Femme, a perfume to prominent and support female entrepreneurs throughout the country. ForteBank wanted to demonstrate how important women are to Kazakhstan’s economic development.
Тип медиа Digital
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Копирайтер
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Art Director
Art Director
Producer
Creative Director
Strategist
Agency Producer
Producer Assistant
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Creative Director
Копирайтер
Art Director
Director
Production
DOP
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