Kia - "Front Row"

David&Goliath

David&Goliath El Segundo, United States

14582

Бренд: Kia
Страна: United States

Рекламодатель: Kia Motors

Заголовок	Front Row
Агентство	David&Goliath
Кампания	The World’s First Storytelling Machine
Рекламодатель	Kia Motors
Бренд	Kia
Дата первой трансляции/Публикации	2020 / 12
Бизнес сектор	Автотранспорт
История	The world is full of stories just waiting to happen. As we approach the New Year, new beginnings bring with it the opportunity to discover fresh, unique stories, on the road or off. You just need the right tool to find them. In the latest creative campaign for Kia Motors by David&Goliath, Kia introduces the all-new 2021 Sorento, a rugged, mid-size SUV that’s much more than just an SUV, it’s the world’s first storytelling machine. A powerful, highly sophisticated tool that helps people discover the stories that are out there, in an era where stories are the ultimate currency. “To say it’s been quite a year is an understatement. With 2020 in our rear view, the New Year is like a blank page waiting for stories to be written. And the completely redesigned Sorento offers the kind of utility and power that can take you to those faraway places to uncover the majesty and unexpected beauty around us and fill the pages with stories yet to be imagined,” said David Angelo, founder and creative chairman of David&Golaith. “It’s a New Year and now, more than ever, we need new, positive, hopeful stories to experience and share, and the possibilities are endless.” The creative campaign is part of Kia’s multi-faceted New Year’s Celebration which began in early December when the all-new Sorento road tripped west to east to deliver the “2021” numerals to Time Square, capturing inspirational stories along the way with National Geographic. The hero spot of the campaign titled “The World’s First Storytelling Machine,” takes the Sorento on a story-generating odyssey: a man in a suit walking along a dusty road carrying a birdcage. A crash-landed astronaut in the middle of nowhere. Someone playing pinball in a dark alley. Or a disco ball sparkling in a forest. Evocative, sensory beats that conjure up a storytelling universe ready to be explored. It ends with the voice-over line: “We didn’t just build another SUV, we built the World’s First Storytelling Machine.” In the second spot titled “Front Row,” a woman takes her new Turbo-Hybrid Sorento (a first for Kia) up to a dramatic mountain outlook where she finds a set of theater seats that have been mysteriously set up to offer an unparalleled view of the canyon below, as well as a stellar display in the night sky. Both “The World’s First Storytelling Machine” and “Front Row” will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC beginning at 8 p.m. EST. In addition to the broadcast campaign, as well as social and digital elements, the Sorento will be featured on digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January.
Тип медиа	Веб-фильм
Длина	40 seconds
Спецэффекты / видеоэффекты	Method
Основатель	David Angelo
Creative Chairman	David Angelo
Президент	Yumi Prentice
Исполнительный креативный директор	Mark Koelfgen
Копирайтер	Mark Koelfgen
Креативный директор группы	Frauke Tiemann
Арт-директор	Frauke Tiemann
Креативный директор группы	John O'Hea
Арт-директор	John O'Hea
Креативный директор группы	Steve Clarke
Копирайтер	Steve Clarke
Ассоциированный креативный директор	Chris Mead
Копирайтер	Chris Mead
Ассоциированный креативный директор	Kris Wong
Арт-директор	Kris Wong
Ассоциированный креативный директор	Ben Sweitzer
Арт-директор	Ben Sweitzer
Управляющий директор	Paul Albanese
Broadcast Production	Paul Albanese
Senior Producer	Rob Sondik
Managing Director, Integrated Production	Peter Bassett
Technology	Peter Bassett
Исполнительный продюсер цифрового формата	Justine Kleeman
Продюсер цифрового формата	Genevieve Shah
Associate Digital Producer	Jessica Sosa
Sr. Print Producer	Elisa Atwood
Sr. Art Producer	Andrea Rosenfeld
Associate Director of Project Management	Genie Lara
Senior Project Manager	Mike Antonellis
Управляющий директор	Lisa Tanner
Директор рабочей группы клиента	Aleks Rzeznik
Management Supervisor	Annelise Lorenzo
Делопроизводитель	Quin Chadwick
Директор рабочей группы клиента	Sarah Masket
Цифровой	Sarah Masket
Делопроизводитель	Quinn Rufener
Цифровой	Quinn Rufener
Ассистент исполнительного руководителя по учетной записи	Britney Bencomo
Цифровой	Britney Bencomo
Директор по стратегии	Laura Forman
Associate Comms Director	Natalie Gomez
Jr. Comms Planner	Hailey Kim
Sr. Strategist	Jasmine Spraglin
Jr. Strategist	Beka Tesfaye
Директор	Natasha Royzina
Коммерческие дела	Natasha Royzina
Freelance Senior Business Affairs Manager	Camara Price
Менеджер по информации о продукции	Mark McNaul
Цифровой дизайн	Meagan Steinkamp
Цифровой дизайн	Corey Siegel
Разработчик	Mariano Echegoyen
Разработчик	Junior Developer
Продакшн Студия	Morton Jankel Zander (MJZ)
Продакшн Студия	Oricom Inc.
Директор	Henry Hobson
Президент	David Zander
Исполнительный продюсер	David Zander
Исполнительный продюсер	Kate Leahy
Линейный продюсер	Laurie Boccaccio
Оператор-постановщик	Alwin Kuchler
1st AD	Liz Tan
Художник-постановщик	Chris Gorak
Costume Designer	Daniel Orlandi
Редакционная компания	Spinach LA
Редактор	Adam Bright
Заместитель редактора	HJ Chong
Исполнительный продюсер	Jonathan Carpio
Продюсер Продакшн Студии	Patricia Gushikuma
Исполнительный продюсер	Michelle Machado
Senior Producer	Pip Malone
VFX Supervisor	Ben Walsh
Execuitve Creative Director	Ben Walsh
Координатор	Laura Duncan
CG Администратор	Pouyan Navid
Lead Flame Artist	Ian Holland
Покраска	Company 3 NY
Музыкальная компания / Композитор	Barking Owl
Звуковой дизайн компании	Barking Owl
Audio Post Studio	Eleven
Продакшн Студия	Spinach LA
DP	Juan-Pablo Digenio
PA	Noah Smith