BASF - "Hernan Bradas"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

2295

Бренд: BASF
Страна: Ireland

Рекламодатель: BASF

Заголовок	Hernan Bradas
Агентство	Rothco, part of Accenture Song
Кампания	We Love EVs
Рекламодатель	BASF
Бренд	BASF
Дата первой трансляции/Публикации	2021 / 12
Бизнес сектор	IT и электрические компоненты
философия	From reducing our CO2 emissions to contributing to a more sustainable society, there’s plenty to love about electric vehicles. But, with game-changing innovation, there’s always so much more we can achieve. As one of the world’s most innovative companies, BASF develops solutions that address the planet’s biggest challenges and enhance our everyday lives. A leading producer of energy vehicle (EV) battery materials, BASF is innovating new technologies for battery recycling, improved reach, better charging times, as well as researching alternative materials for next generation batteries. Looking to engage the world with BASF and highlight the company’s passion for sustainable innovation, Rothco, part of Accenture Interactive, has created a campaign that showcases all there is to love about e-mobility. Through a series of real life - and wonderfully human - stories, the global ‘We Love EVs’ campaign introduces audiences to some of the world’s most passionate electric vehicle fans. It shows how BASF’s battery materials team is working to address climate change and conserve natural resources, from sourcing through production to recycling. Rothco, part of Accenture Interactive, worked with production company Nice Shirt and director Matt Houghton to craft three hero films that focus on the importance of collaboration, cooperation, and human connection, whilst simultaneously showcasing BASF’s mission to make electric battery materials for EVs even more sustainable and effective. The first film tells the story of racing driver Hernan Bradas, who is carrying on his father’s legacy by building a fully electric racing car named the ‘eBaquet’ - the first of its kind. The second follows husband and wife team, Steve and Audrey Clunn who, since 1996, have worked to make a difference in the world by converting cars and pick-up trucks to electric vehicles. The third and final film follows father Lao Qian as he looks to reconnect with his son Xiao through a 2000km road trip across Tibet in his electric car. In addition to the three films, the campaign also tells the stories of people dedicated to their work in battery materials at BASF. All the stories will be hosted on the BASF campaign website. The global, digital-only campaign is now live in nine languages across the US, China, and 12 European countries. All content directs audiences to the “We Love EVs” website, allowing readers to find out more about BASF’s innovation and work in the area of e-mobility.
Тип медиа	Digital
Длина	96 seconds
Рынок	United Kingdom
Больше информации	https://weloveevs.basf.com/battery/en-en/
Продакшн Студия	Nice Shirt Films
Редакционная компания	Tenthree
Музыка	Extreme Music
Менеджер по рекламе	Carol Sizmur
Продюсер агентства	Jeremy Muthana
Главный креативный директор	Al Kelly
Исполнительный креативный директор	Jen Speirs
Creative Director, Copywriter	John McMahon
Creative Director & Technologist	Torlogh O’Boyle
Креативная команда	Dave Kelly
Креативная команда	Meabh McElduff
Agency Director	Rosie Rogers
Директор рабочей группы клиента	Joanna Cawley
Специалист по работе с заказчиками	Roisin Watters
Менеджер проекта	Caitriona Coakley
Стратег	Colette Henry
Директор	Matt Houghton
Продюсер	Richard Martin
Продюсер	Jack Cain
Оператор-постановщик	Bob Scott
Оператор-постановщик	Nacho Aveille
Оператор-постановщик	Sascha Schoberl
Послепроизводственный этап	Raised by Wolves
Редактор	Gary Forrester
Редактор	Blaine Pearson
Руководитель пост-производства	Jon Hollis
Звук	Audium
Звук	Screen Scene
Музыка	Manners McDade
Веб-дизайнер	Torlogh O’Boyle
Цифровое агентство	Virtual Identity GmbH
Медиа-агентство	Spark Foundry
Продакшн Студия	Curious Productions