Ronald McDonald House - "Keeping Families Together"

Leo Burnett

Leo Burnett London, United Kingdom

8116

Это объявление является частью "ACT Responsible Collection"

Бренд: Ronald McDonald House
Страна: United Kingdom

Рекламодатель: McDonald's

Заголовок	Keeping Families Together
Агентство	Leo Burnett
Кампания	Keeping Families Together
Рекламодатель	McDonald's
Бренд	Ronald McDonald House
Дата первой трансляции/Публикации	2019 / 10
Бизнес сектор	Рестораны и кафе быстрого приготовления
философия	Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of moments, while maintaining a degree of normal life and reducing emotional and financial strain. With 11 Houses across the UK in locations close to specialist children’s hospitals, the charity has helped 50,000 families since it launched in 1989. Traditionally McDonald’s customers have donated to the independent charity at collection points in restaurants, and a donation function recently added to digital ordering screens. “Keeping Families Together” sheds light on the charity’s work and the stories of some of the families helped by the Houses. It also thanks McDonald’s customers for their contributions over the past 30 years. Using first-hand accounts from parents helped by the charity, “Keeping Families Together” highlights the role the Houses play in keeping families close together during some of the most frightening experiences a child and their parents can face.
Тип медиа	Телевидение
Длина	40 seconds
Больше информации	https://rmhc.org.uk/30th-birthday/
Аудио послепроизводственный этап	750mph
Послепроизводственный этап	MPC LDN
Управление аккаунтом	Alice Slade
Коммерческий директор	Sam Houlston
Директор рабочей группы клиента	Steph Bates
Специалист по работе с заказчиками	Imogen Malone
Телепродюсер агентства	Lou Pegg
Телепродюсер агентства	Helen Choonpicharn
Главный креативный директор	Chaka Sobhani
Менеджер проекта	Jamie Teale
Senior Social Media Manager	Rory O’Neill
Marketing Director Brand & Experience	Ben Fox
Менеджер по маркетингу	Chloe Bissell
Senior Brand Manager	Hollie Subhan
Campaign Assistant	Chansey White
Social Media Manager in Chief	William Bonaddio
Head of Campaigns and Communities	Louise Page
Креативная команда	Mark Franklin
Креативная команда	Rob Tenconi
Стратегический директор	Max Keane
Стратегический планировщик	Joe Beveridge
Дизайнер	Rob Tenconi
Дизайнер	Ron Morrison
Фотограф	Gary Moyes
Фотограф	Rob Tenconi
Photographers Agency	Gary Moyes Photography
Медиа-агентство	OMD UK
Медиа-планировщик	Grant Beckley
Activation Agency	The Marketing Store London
e-CRM Agency	Armadillo Marketing
PR-агентство	The RED Consultancy
Продакшн Студия	Really Good Films
Редакционная компания	Cut and Run London
Редактор	Nick Armstrong
Директор	Mark Woods
Директор	Jackie Ball