| Заголовок | Volume Lifting |
| Агентство | FCB Seoul |
| Кампания | Volume Lifting |
| Рекламодатель | Beiersdorf AG |
| Бренд | Eucerin |
| Posted | Декабрь 2016 |
| Бизнес сектор | Уход за кожей |
| Слоган | I don't have any wrinkles, but why does my face lack elasticity? |
| История | How do we create needs for an anti-aging product from women in their 20th? They are rarely concerned about anti-aging as they have yet to see any visible sign of aging (wrinkles). Women in their 20s often first become concerned with aging when they notice that pillow marks on their face from the night before do not disappear as fast in the morning. We used “pillow mark” insight to make invisible problem visible, and combined it with a visual explanation on how Magnolol helps inner skin elasticity. |
| Тип медиа | Телевидение |
| Длина | |
| Исполнительный креативный директор | Taejay Lee |
| Арт-директор | Eunhea Kim |
| Копирайтер | Seonghyeong Lee |
| Коммерческий директор | Jerry Yoon |
| Делопроизводитель | Cindy Lee |
| Исполнительный продюсер | Seunghyuk Jung |
| Директор | Sungho Lee |
| Производство | Wonderboys |
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