| Заголовок | Reuniting memories from 1947 |
| Brief | The 1947 Partition of India and Pakistan created two separate nations, forcing more than 14 million people to migrate overnight. Many of them left belongings behind. Nearly 70 years later, OLX, a used goods site operating in India and Pakistan, launched Dastaan: a project that aimed to reunite people with their lost objects. People in both countries were asked to list things that had been left behind during the Partition. A video featuring a real life story kicked off the campaign. Soon thousands of people were reunited with evocative objects and family heirlooms. |
| Агентство |
Leo Burnett India
|
| Кампания |
Reuniting memories from 1947
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| Рекламодатель |
OLX.in
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| Бренд |
OLX
|
| Posted | Ноябрь 2016 |
| Бизнес сектор | Интернет аукцион
|
| История | OLX.in is a free local classifieds site. Sell anything from used cars to mobiles, furniture, laptops, clothing and more. Submit ads for free and without creating an account. If you want to buy something - here you will find interesting items, cheaper than in the store. Start buying and selling in the most easy way on OLX.in. |
| Главный креативный директор |
Rajdeepak Das
|
| Главный исполнительный директор (CEO) |
Saurabh Varma
|
| Креативный директор |
Rajdeepak Das
|
| Креативный директор |
Gunjan Poddar
|
| Креативный директор |
Sudhir Das
|
| Креативный директор |
Indrajeet Kadam
|
| Копирайтер |
Ashish Sharma
|
| Копирайтер |
Arzan Antia
|
| Копирайтер |
Himanish Ashar
|
| Копирайтер |
Sriram Iyer
|
| Копирайтер |
Nitin Menon
|
| Копирайтер |
Shinjini Banerjee
|
| Арт-директор |
Maruthi Sivakumar
|
| Арт-директор |
Nidhi Handa
|
| Арт-директор |
Raj Girdhar
|
| Продакшн Студия |
Red Ice
|
| Директор |
Robby Grewal
|
| Продюсер Продакшн Студии |
Gary Grewal
|
| Продюсер агентства |
Vandana Singh
|
| Продюсер агентства |
Karan Sharma
|