Zlaty Bazant 73 - "Zlaty Bazant 73"

Wiktor Leo Burnett, s.r.o.

Wiktor Leo Burnett, s.r.o. Bratislava, Slovakia

3217

Заголовок	Zlaty Bazant 73
Brief	Slovakia’s Zlaty Bazant 73 is the revamp of a beer that had its heyday when Czechoslovakia was still on the map. To place the product in context, the launch campaign evokes the sights, sounds and textures of the beer’s glory years: the 1970s. We see “modern” conveniences like highways, apartment blocks and rotary telephones. The beer is also a symbol of innovation, and people queue outside grocery stores to get their hands on some. Take a sip of the Seventies with Zlaty Bazant 73.
Агентство	Wiktor Leo Burnett, s.r.o.
Кампания	Zlaty Bazant 73
Рекламодатель	Heineken
Бренд	Zlaty Bazant 73
Posted	Ноябрь 2016
Бизнес сектор	Пиво, сидр, лагерное пиво
История	Zlaty Bazant 73 in an original bottle and a label from 1973 recieved a campaign which looked like it’s been brought back from the 70‘s. For a serie of TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s.
Тип медиа	Телевидение
Креативный директор	Stefan Andrejco
Копирайтер	Martin Keder
Арт-директор	Stefan Andrejco
Оператор-постановщик	Dodo Simoncic
Продакшн Студия	Leopard Production
Директор	Jonas Karasek
Стратег	Vladimir Lefik