| Заголовок | A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 |
| Агентство | altavia. disko |
| Кампания | A Story of the Kingdoms of the Moon and of the Sun - Chapter 1 |
| Рекламодатель | Pierre Hermé Paris |
| Бренд | PIERRE HERMÉ X NICOLAS BUFFE |
| Дата первой трансляции/Публикации | 2016 |
| История | How to install a unique and forward thinking brand territory that transcends both digital and real? DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 |
| философия | For the new season, and in order to build its brand territory, Pierre Hermé Paris wished a creative content that install the brand as a real Maison de Pâtisserie, and give it a creative image, singular and “avant-gardiste”, as creations of the best pastry chef in the world are. A brand content & user content strategy which is deployed worldwide, to support the growth of the House. |
| Проблема | How to install a unique and forward thinking brand territory that transcends both digital and real? |
| Результат | DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 A creation in collaboration with Nicolas Buffe, a much talented artist expatriate in Japan for many years, and Behind the Shadow Drops, genius Japanese band. |
| Тип медиа | Digital |
| Длина | |
| Креативный директор | Stéphane Le Frapper |
| Креативный директор | Olivier Ouendeno |
| Копирайтер | Matthieu Vincent |
| Копирайтер | Florian Kunlin |
| Арт-директор | Mathieu Drugeault |
| Иллюстратор | Nicolas Buffe |
| Программист | Vincent Guillon |
| Программист | Kevin Lambert |