Дизайнер
at
5to Elemento
| Заголовок | Sunsilk Cable Car "Restoration by Fernanda" |
| Агентство | Athos |
| Кампания | Unilever |
| Рекламодатель | Unilever |
| Бренд | Sunsilk |
| Дата первой трансляции/Публикации | 2016 / 11 |
| Бизнес сектор | Шампуни и кондиционеры |
| История | Bolivia posseses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car or teleferico. The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes. |
| философия | The Highest challenge of the world To launch the new “SEDAL RESTAURACIÓN INSTANTÁNEA” and to connect with women living in theses conditions, the benefit of the product, to restore damaged hair. The highest idea of the world We used the masive public transport connecting both cities. Going up or down takes about 15 minutes, enough to communicate the benefit of the product, which is made for extreme conditions like the cold in La Paz and El Alto. We made an intervention in the transport’s cabins and the women who entered while they commuted, they were able restore their hairs and theor self esteem. |
| Проблема | Bolivia posseses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car or teleferico. The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes. |
| Результат | The highest results in the world Thousands of bolivian women with their hair restores with Sedal Restauración Instantanea. |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Больше информации | https://www.youtube.com/watch?v=5tII6Va1fzE&list=PLdkWo0XPi0k4sfHrk9-amNat7pUDxsQ_4 |
| Исполнительный креативный директор | Pablo Leiva |
| Креативный директор | Fernando Fernandes |
| Копирайтер | Josue Nuñez |
| Директор управления учетными записями | Chichi Bravo |
| Арт-директор | Noé Apéstegui |
| Арт-директор | Mauro Sanjinés |
| Арт-директор | Maru Carvallo |
| Дизайнер | Angie Torrico |
| Дизайнер | Javier Sameja |
| Арт-директор | Jairo Méndez |
| Арт-директор | Jimmy Carrasco |
| Дизайнер | Fito Chipana |
| Копирайтер | Mani Cáceres |
| Делопроизводитель | Fernanda Trujillo |
| Дизайнер | Blanca Sardán |
| Дизайнер | Ivan Cusicanqui |
| Менеджер по маркетингу | Maira Cano |
| Менеджер по маркетингу | Andrea Ivanovic |
| Директор по маркетингу | Enrique Roman |
| Директор по маркетингу | Shadyah Eid |
| Продюсер Продакшн Студии | Cinenómada |
| Director of Film Production | Juan Carlos Valdivia |
| Оператор-постановщик | Sebastian Fernandez |
| Продюсер | Mariana Sandoval |
Больше работы
СМОТРЕТЬ ВСЕSamsung Love in High Definition
- БРЕНД:
- Samsung SUHD TV
- АГЕНТСТВО:
- Athos